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Evergreen Funnel- The Perpetual Sales Labyrinth

Navigate Your Way to Infinite Business Success


Imagine stepping into a magical labyrinth where customers enter, explore, and emerge fully satisfied, eager for more. Welcome to the Perpetual Sales Labyrinth!


This is your golden key to unlocking continuous growth, a steady stream of sales, and loyal customers who keep coming back for more.

Ready to uncover the secrets of this endless maze? Let’s dive in.


this is a picture of a labyrinth as a symbol for an evergreen funnel, with all the important stations like FOMO and Lead Magnets and so on... it is an AI generated picture I generated for this blog
The Perpetual Sales Labyrinth

What is a Perpetual Sales Labyrinth?

What is an Evergreen Funnel?

A Perpetual Sales Labyrinth is like a garden maze that never wilts—a marketing and sales system designed to work around the clock.


It guides new leads through a carefully crafted journey, nurturing them with the right content at the right time, and leading them to a purchase—again and again.

Unlike seasonal campaigns that fade away, this labyrinth remains vibrant and continuously delivers results, day in and day out.


How Does It Work?

Think of the Perpetual Sales Labyrinth as a sophisticated, automated conveyor belt.

It captures leads, nurtures them through a well-structured sequence of content, and gently nudges them toward making a purchase—all while you focus on other aspects of your business.

The magic lies in its automation and evergreen content, which remains relevant no matter the time or season.


Customers enter through an irresistible offer—a lead magnet—such as a free eBook, webinar, or discount code. This is where their journey begins.

Each turn of the maze brings them closer to the exit, where they make a purchase and continue engaging with your brand.


Best Industries and Businesses for an Evergreen Funnel

This system shines brightest in industries where customer education and long-term nurturing are key. Think online courses, software as a service (SaaS), health and wellness, personal development, and e-commerce businesses that offer products with ongoing demand.

For instance, if you’re selling a productivity course, your content on time management tips will remain relevant for years, making it perfect for a Perpetual Sales Labyrinth.


Tools to Build Your Perpetual Sales Labyrinth

  1. Email Marketing Platforms: ConvertKit, Mailchimp, ActiveCampaign

  2. Landing Page Builders: Leadpages, Unbounce, ClickFunnels

  3. Webinar Software: Zoom, WebinarJam, EverWebinar

  4. Automation Tools: Zapier, HubSpot, Infusionsoft


Benefits of Perpetual Sales Labyrinths

  • Consistency: Generate leads and sales around the clock.

  • Scalability: Easily replicate and scale as your business grows.

  • Efficiency: Set it up once and let automation do the heavy lifting.

  • Optimization: Continuously test and tweak for better performance without starting from scratch.


Challenges to Consider

  • Setup Complexity: Crafting the perfect labyrinth takes time. Your content, automation, and offers must be flawless to keep customers on the right path.

  • Content Longevity: Your content must be evergreen—valuable and timeless, ensuring it resonates with customers year-round.

  • Maintenance: Even the best labyrinths need a gardener—periodic updates are necessary to keep the funnel fresh and effective.


Step-by-Step Guide to Setting Up Your Evergreen Funnel


  1. Identify Your Core Offer: Determine the product or service you want to sell through the labyrinth. Example: A fitness brand offering a premium 12-week workout plan.

  2. Create an Irresistible Lead Magnet: Develop something of value that your audience can’t resist. Example: A free downloadable guide to getting fit in 7 days.

  3. Build Your Landing Page: Design a page that captures leads and introduces them to your offer. Example: A beautifully crafted page with a signup form and compelling copy.

  4. Design Your Email Sequence: Create a series of emails that nurture leads and gradually introduce them to your core offer. Example: An email series offering workout tips, testimonials, and a special discount on your 12-week plan.

  5. Automate the Labyrinth: Use tools like ConvertKit or ActiveCampaign to automate the email sequence and ensure everything runs smoothly. Example: Set up triggers that send emails based on user behavior (e.g., signing up, clicking a link, etc.).

  6. Launch and Optimize: Go live and start collecting data. Tweak your labyrinth based on performance metrics. Example: Adjust email content or timing to improve open rates and conversions.

  7. Combine with a Product Ladder: Keep customers engaged by offering additional products or services that complement the initial offer. Example: After selling the 12-week plan, introduce a monthly subscription for ongoing fitness tips and live Q&A sessions.

  8. Keep Customers in the Loop: Use your labyrinth to keep customers informed and engaged with regular updates, new offers, and personalized content. Example: Send monthly newsletters with exclusive tips, sneak peeks at new products, or special discounts.


Real-Life Example

Let’s say you run an online fitness coaching business. You create a freebie—a 7-day workout plan—that’s always valuable, regardless of the time of year.


People sign up for the freebie, enter your labyrinth, and receive a series of automated emails that provide more tips, build trust, and eventually offer your paid 12-week fitness program.

This labyrinth works day and night, consistently bringing in new clients and keeping them engaged long after their initial purchase.


How FOMO (Fear of Missing Out) Fuels the Journey

FOMO is the secret sauce that adds urgency to the labyrinth’s pathways.

It’s like a whisper in your lead’s ear, creating a sense of scarcity or exclusivity that nudges them to act faster.

Whether it’s a limited-time offer in your emails or a countdown timer on your sales page, FOMO makes them feel that they might miss out on something truly valuable.


And even though your labyrinth is evergreen, strategically deploying FOMO keeps the momentum alive, driving conversions quicker.


Other Strategies to Keep the Labyrinth Alive


  1. Personalization: Tailor each twist and turn of the labyrinth based on your lead’s behavior. If they click on a specific product link, send them more information or a special offer related to that product. It’s like giving them a custom map of the labyrinth.

  2. Engagement Loops: Don’t let your customers simply exit the labyrinth after making a purchase. Keep them engaged with follow-up content, cross-sell offers, and invitations to join exclusive communities or loyalty programs. It’s about keeping them in the maze, exploring new paths.

  3. Content Drip: Slowly release valuable content over time, ensuring that your leads keep moving deeper into the labyrinth. This could be through mini-courses, blog posts, or case studies that are delivered over several weeks—keeping them hooked on the journey.

  4. Product Ladder: Introduce additional products or services that complement the initial offer. Each product is a new path in the labyrinth, encouraging customers to keep exploring and finding new treasures along the way.


Combining with a Product Ladder and Portfolio

To prevent customers from simply leaving after their first purchase, integrate a product ladder—a series of products that increase in value and complexity.


As they navigate deeper into the labyrinth, they discover new “exits” leading to additional purchases.

For example, after selling an introductory course, offer an advanced course, a membership program, or even one-on-one coaching.

By continuously offering new paths, you keep your customers engaged and within the labyrinth, turning it into a place they love to explore time and time again.


Current Overview

Costs and Tips for Building an Evergreen Funnel on a Budget

Building an evergreen funnel can range from affordable to more costly, depending on the tools and services you choose.

As of now, here’s a breakdown of the current prices and some smart tips for starting small, even at zero cost.


1. Landing Page Builders

  • Current Costs: Leadpages, Unbounce, ClickFunnels typically range from $25 to $97+ per month.

  • Zero-Cost Options: Use free tools like Google Sites or Mailchimp's built-in landing pages, which are available in their free plan.

  • Hacks: Use WordPress with free plugins like Elementor to create landing pages. This setup costs nothing beyond hosting and can be upgraded as your business grows.


2. Email Marketing Platforms

  • Current Costs: ConvertKit, ActiveCampaign range from $29 to $149+ per month, depending on list size and features.

  • Zero-Cost Options: Mailchimp and MailerLite offer free tiers for small lists (up to 2,000 subscribers for Mailchimp, 1,000 for MailerLite).

  • Hacks: Start by using these free tiers to grow your list, then consider upgrading once you exceed the free limits.


3. Webinar and Video Hosting

  • Current Costs: EverWebinar, Zoom, or Kajabi can cost from $99 to $499+ per year.

  • Zero-Cost Options: YouTube Live and Facebook Live are great free options for hosting webinars.

  • Hacks: Record live sessions and repurpose them as evergreen content, keeping costs minimal.


4. Automation Tools

  • Current Costs: Zapier, HubSpot, Deadline Funnel range from $20 to $50+ per month.

  • Zero-Cost Options: IFTTT (If This Then That) offers basic automation for free, and Mailchimp includes simple automation in its free plan.

  • Hacks: Focus on automating the most essential tasks first, such as sending welcome emails or follow-up sequences, and expand as your revenue grows.


5. Analytics and A/B Testing

  • Current Costs: Tools like Crazy Egg or Optimizely can cost $50+ per month.

  • Zero-Cost Options: Google Analytics and Google Optimize are powerful, free tools that can handle basic analytics and A/B testing.

  • Hacks: Utilize these free tools to gather data and run simple tests to improve your funnel’s performance over time.


Is It Possible to Start an Evergreen Funnel at Zero Cost?

Yes, it is possible to start building an evergreen funnel with zero costs, especially if you’re willing to invest time in learning and using free tools effectively.

Start small with free versions of essential tools, focus on building a solid foundation, and scale up as your business grows.


Ready to Dive In? 🌟

If you’re hungry for more tips, tricks, and strategies to master your evergreen funnel without breaking the bank, you’re in the right place! 

Join our Facebook group to exchange ideas, get your burning questions answered, and connect with like-minded entrepreneurs who are all about growth, innovation, and making smart moves.

The best part? We’re all here to help each other win! Let’s build, learn, and grow together.


Free Checklist and Worksheet

Scroll down for a killer checklist and worksheet to kick off your evergreen funnel—completely free!

Your feedback helps us grow, just like we're helping you!



Checklist for Setting Up Your Perpetual Sales Labyrinth:

  1.  Identify Your Core Offer: Define the product or service that will be the centerpiece of your labyrinth.

  2.  Craft a Compelling Lead Magnet: Create something valuable that your audience can't resist.

  3.  Design a High-Converting Landing Page: Ensure your landing page is captivating and clear in its message.

  4.  Map Out Your Email Sequence: Plan a series of personalized emails that guide leads through the labyrinth.

  5.  Set Up Automation Tools: Choose the right tools to automate and monitor your labyrinth’s pathways.

  6.  Launch Your Labyrinth: Roll out your labyrinth and start collecting data.

  7.  Integrate a Product Ladder: Offer additional products to keep customers exploring new paths.

  8.  Regularly Optimize: Schedule regular reviews and adjustments to keep the labyrinth fresh and effective.

  9.  Engagement Strategies: Implement FOMO, content drip, and personalization to keep the journey alive.



Worksheet for Planning Your Perpetual Sales Labyrinth:

1. Define Your Core Offer:

  • What product/service will guide your customers?

  • What makes it irresistible?


2. Lead Magnet Creation:

  • What can you offer for free that your audience can’t resist?

  • How does it align with your core offer?


3. Landing Page Design:

  • Key elements for a high-converting entrance (e.g., headline, CTA, visuals).

  • What message will draw them in?


4. Email Sequence Development:

  • Outline the path (e.g., welcome email, educational content, offers).

  • How will you address your customers’ pain points?


5. Labyrinth Automation:

  • Which tools will you use to keep the journey seamless?

  • What triggers will move leads through the maze?


6. Launch Strategy:

  • Set your launch date.

  • What metrics will you track to ensure success?


7. Product Ladder Integration:

  • What additional products or services will extend the journey?

  • How will you keep customers exploring?


8. Optimization Plan:

  • Schedule regular reviews.

  • What areas of the labyrinth might need refining?


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