Alexandra Robuste.
Boutique Fashion Store - Redefining Style for Every Woman
The Challenge
A boutique fashion store had a big dream: to create an online haven for women navigating different life stages, from the rollercoaster of menopause to the post-baby body revamp, and even those classic ‘what the heck do I wear now?’ moments.
They were ready to grow beyond the racks and racks of chic clothing and into the hearts (and closets) of women everywhere.
But they needed more than just pretty pictures—they needed a strategy that spoke to their audience like a best friend with impeccable style.
Services & Mission Summary
Our Strategy
We didn’t just dust off the old playbook—we rewrote it.
First, we whipped up a content strategy that was as bold and dynamic as the women we were speaking to.
Our blog topics?
Not your average style advice. We dove deep into conversations about body confidence, age-defying fashion hacks, and the unspoken truths of postpartum dressing. SEO wasn’t just about ranking; it was about relevance, capturing the essence of what women were actually Googling at 2 AM.
Next, we revamped the website, turning it into a user-friendly, ‘I need this in my life’ shopping experience.
Personalized style quizzes and curated collections for every occasion made shopping feel like it was designed just for them. And let’s not forget the community—because what’s fashion without a little girl talk?
We launched interactive campaigns that got people talking, sharing, and coming back for more.
The Happy Ending
The numbers?
Through the roof.
Organic traffic skyrocketed, sales surged, and our client couldn’t stop smiling.
The real win?
The vibrant, engaged community that rallied around the brand. When customers start tagging you in their #OOTD posts with genuine love and excitement, you know you’ve hit the sweet spot.
+266% Product Orders
+352% Organic Traffic
+112% Blog Engagement
+145% Social Media Followers
+245% Email Signups
+110% Returning Customer Rate
