We knew that to find these patients, we had to go where the conversations were already happening. Enter: the world of influencers. But not just any influencers—these were people who had the trust and attention of niche communities. We identified key influencers who had a genuine connection to health and wellness, and more importantly, a history of engaging with audiences who might be directly or indirectly affected by rare diseases.

We crafted a campaign that was as much about storytelling as it was about awareness. These influencers shared personal, heartfelt stories about the impact of the disease, the importance of early diagnosis, and the life-changing potential of treatment. This wasn’t just another hashtag campaign; it was an authentic movement that got people talking, sharing, and more importantly, taking action.

The response was nothing short of extraordinary.

The campaign didn’t just find patients—it created a wave of awareness that swept across social media, online forums, and even reached traditional media outlets.

Patients who had never even heard of the disease were now recognizing the symptoms and seeking medical advice. The best part?

​

Compliance rates were through the roof, with patients eagerly following through on their treatment plans.

​

+738% Increase in Patient Inquiries
+221% Social Media Engagement
+65% Awareness Among Target Audience
+137% Increase in Treatment Compliance
+98% Positive Sentiment in Campaign Conversations